Feb
02
Pepsi goes for the MacGuyver fan who loves Saturday Night Live and is thirsty demographic
Posted by Turd Ferguson | Posted in Commercials | Posted on 02-02-2009
So Pepsi decided to try and be creative with their “Pepsuber” Super Bowl ads and use a (unless I’m delusional) barely popular SNL skit that is a take off on the old MacGuyver series.
Wow, brilliant marketing plan Pepsi. Using a double inside pop culture reference to seem “hip.” So basically you narrowed down your demographic to:
- People who watched MacGuyver, a show that was mildly popular in the 80s
- People who watch Saturday Night Live and stay up past Weekend Update and have actually seen the MacGruber parodies
- People who actually laughed at said parodies
So congratulations Pepsi, 3 people enjoyed those commercials. EPIC WIN!